Anyone who is familiar with Queensborough knows that we are passionate about saving our customers money. We are always eager to provide you with our pearls of wisdom that will keep your money where it belongs…in your back pocket!
The biggest and perhaps the most obvious solution to save money is to increase direct and commission-free online bookings. We have found the easiest way to accomplish this, is to reward the direct booker. In our experience, potential customers are much more receptive to a promotion, a special offer, room upgrade and, basically, a good old-fashioned bargain. Consider what tempts you into making a booking. At a guess, a discount or even a freebie is definitely going to encourage you and, likewise, your customers. Great minds think alike!
Why not point your customers towards your website ready for a direct online booking! We have identified a direct correlation between direct bookings and incentives. Rewarding your customers for booking directly and, effectively, their loyalty is a simple yet effective way to convince them to book according to your preference, whilst still being perceived as doing them a favour. A simple piece of text on your website that clearly advises them to “book direct for best prices” can make all the difference. Furthermore, if you would like to go down the route of including “best rate” or “book direct” widgets, logos, links – they will all aid the potential booker seeking a special offer. If you would like to go the extra mile and try your hand at a marketing email to your customers old and new, this again is a great way to encourage them to make a direct booking. Why not consider composing newsletters including special offers, promo codes, and last-minute availability to try and tempt them into booking directly.
The majority of our clients use our Q-Marketing tool to do precisely this. Our booking system will automatically store the email addresses from the bookings generated ready to create their first email shot. Your customers are just as savvy as you and naturally will respond better if they think they are getting a good deal. If our Q-Marketing tool sounds like the answer you’ve been seeking and you’re not using it already, give us a call. If you’re not yet a Queensborough customer (it’s only a matter of time), then contact us for more details so we can jumpstart your marketing and your business.