Oh, snap! You're ready to take control of your bookings and drive more traffic to your bed and breakfast website? Well, you're in luck because we've got some practical tips to help you do just that!

• Get personal: Personalize your website and make it a reflection of your unique brand. Highlight what sets your B&B apart from the competition, and show off your personality with fun and engaging content.
• Offer exclusive perks: Create exclusive perks for guests who book directly through your website, such as a complimentary bottle of wine or a free room upgrade. These perks will incentivize guests to book directly with you.
• Use social media to your advantage: Use social media platforms to showcase your B&B and drive traffic to your website. Create visually appealing content, use hashtags to increase your reach, and engage with your followers.
• Collect guest emails: Collect the email addresses of your guests and use email marketing to promote your B&B and special offers. Keep your emails informative and engaging, and always include a call-to-action to encourage bookings.
• Optimise for search engines: Optimize your website for search engines by using relevant keywords, creating informative content, and ensuring that your website is fast and user-friendly.
• Offer flexible booking options: Offer flexible booking options to make it easier for guests to book directly with you. This could include a 24-hour booking service or a simple online booking form.
• Provide exceptional service: Provide exceptional service to your guests to encourage them to book directly with you again in the future. Create a warm and welcoming atmosphere, and go above and beyond to exceed their expectations.
• Use guest reviews to your advantage: Use guest reviews to your advantage by highlighting them on your website and social media platforms. Positive reviews will help to build trust and encourage more bookings.
• Collaborate with local businesses: Collaborate with local businesses to promote your B&B and drive traffic to your website. This could include partnering with local restaurants or offering packages with nearby attractions.
• Create a loyalty program: Create a loyalty program to encourage repeat bookings and reward guests for their loyalty. This could include discounts or special perks for returning guests.
  
  With these tips, you'll be well on your way to driving more bookings to your bed and breakfast website, and reducing your reliance on OTA's.